Myriad Genetics
Sr. Art Director
In partnership with the Sr. Copywriter, VP of Strategy, and Chief Creative Officer, I successfully collaborated on numerous impactful campaigns for the Myriad Genetics family of products. Our collective expertise, passion, and dedication resulted in compelling initiatives that engaged audiences and achieved remarkable outcomes. With a human touch and genuine sincerity, we delivered exceptional work that set a new standard for excellence within the Myraid brand.
For The Tireless
Myriad asked us to showcase the personal connections it makes with breast surgeons at a time when emotions are naturally running high - before, during, and after surgery.
To do this, we came to a simple conclusion: These surgeons never rest. That is when "For the Tireless" was born.
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Breast Cancer Awarness Month
The "Get Ahead of Breast Cancer" campaign, featuring posters, brochures, event displays, digital videos, and engaging social media posts, achieved remarkable success. Doctors wholeheartedly embraced the empowering message, prominently displaying it in waiting and exam rooms, while sales teams effectively expanded its reach. In October 2022, the campaign reached a groundbreaking milestone, enlisting a record number of patients about their cancer risks, and the direct and profound impact of this transformative campaign.
